This case identifies the conditions that provide fertile ground for the success of super apps and ask students to consider the following strategic options for Kakao’s continued growth: the pursuit of AI-based products and services or expansion and diversification of content. However, Yeo and Joh were also eager to pursue business solution innovations. Aiming to become ever more entrenched into the daily lives of Korean consumers, Co-CEOs Yeo Min-soo and Joh Su-yong kicked off a round of improvements to and extensions of existing content and platform offerings, focusing on opportunities among businesses rather than consumers. A victim of its own success, by 2019 there was little room to grow in Korea’s saturated consumer market. In the 10 years since its introduction, KakaoTalk has become the default means of person-to-person and consumer-to-business communication for 85% of smartphone users and 91% of mobile phone messaging app users in South Korea. BizBoard also serves as a CRM tool while supporting post-marketing activities after users purchased a product or service.KakaoTalk, Korea’s homegrown and wildly popular super app, was launched in 2009, shortly after Apple’s game-changing iPhone became available in Korea. This is a microservice launched in 2019 within the KakaoTalk App that serves as an end-to-end sales channel whereby users can select products directly based on the ads.
You can pick your target audience depending on age, gender and location to send them tailored messages and promotions. This is a service that sends and autoreply messages to customers who are interested in your Kakao Page.
Kakaotalk ids upgrade#
This service is free for the brands, and they can interact with you as you were a friend, sending you promotional content, coupons, and messages.Ĭompanies can also create business channels, which are the upgrade version of channels and allows you to have a verified badge, search priority, appearing as a recommended channel, and biz message functions. This feature (previously known as “Plus Friends” enables brands to have a page in Kakaotalk where they can add notices and send direct messages to their followers.
The ads will be shown as banners on KakaoTalk, Kakao Story, platform and Kakao pages. In Kakao, you can find the following targeting options: Demographics, activities, interests, lookalike audiences, followers (plus friends), customer files, and categories.Īs for the add formats, these are the options that Kakao offers:īanner Ads in Kakaotalk are a type of Display Advertising available both in desktop and mobile. Very much as other marketing tools, you can target the audience that you want to reach with your advertising. KakaoTalk Advertising: Targeting options and Ad formats Let’s take a closer look at the KakaoTalk characteristics for brands.
Kakaotalk ids how to#
Considering that Korea has a population of 51 million people, it is a very interesting tool to reach potential clients for your business.īut how to do marketing in Kakaotalk? This messaging app is quite different than the most popular chatting apps in most western countries (Whatsapp and Messenger) and has some unique features.
It has 44 million monthly active users in December 2019. KakaoTalk is the biggest messaging app in South Korea, used by 99.1% of mobile users in the country. And their favorite app to be chatting away in the metro or even discuss business is a messaging app created by Kakao Corporation 10 years ago. KakaoTalk dapat diunduh secara gratis baik dari websitenya 3 maupun dari application store masing masing platform, dan dapat dikatakan sebagai pengembangan dari WhatsApp dan Yahoo Messenger. Did you know that messages sent on KakaoTalk reach 11 billion on average per day? Koreans are heavy internet and social media users and they spend a lot of time chatting. KakaoTalk menggunakan nomor telepon serta ID yang dapat diatur pada awal penggunaan untuk berinteraksi.
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